Digital product manager (ecommerce)

The Digital Product Manager will manage the brand’s current digital products - and Lifeline (channel web site) and will support the Director of Business Innovation & Experience Design in the development of new brand experiences online and in store to support the independent retail channel and our branded retail boutiques, as well as products for end consumers.

This role will be responsible for content planning, development and maintenance; the e-commerce user experience evolution and maintenance; providing analytics on site performance, and using those insights to inform the evolution of the user experience across devices. As an integral member of the Marketing team, the Digital Product Manager will partner closely with our Media, Merchandising, and Sales teams to ensure our digital products support key business initiatives and strategic priorities.

Responsibilities include:

• The Digital Product Manager will be accountable for the operation of and Lifeline and have oversight to the maintenance and updating of these digital properties. This includes leading day to day problem solving on web related issues from diagnosis to execution.

• Direct responsibility for content strategy, creation and development of

• Oversee operation, content maintenance and performance of Lifeline (channel web site) as well as maintain API feed access for retailer usage.

• Responsible for the growth and development of the Digital Product Specialist.

• Provide analysis against key metrics that inform product success and monitor/measure product performance to feed learning back into the product development process.

• Remain current on e-commerce trends, and the competitive landscape.

• Support the Director, Business Innovation & Experience Design by contributing to a Product Roadmap, and be able to action against a strategy.

• Play a leadership role in assessing our current set of tools and capabilities and proactively evaluate and provide recommendations, in concert with IT, on best of breed tools.

• Responsible for management of key vendor relationships.

• Manages the digital product budget and participates in fiscal year planning.

• Coordinate and share best practices with Chow Tai Fook web team.


• Minimum 5 years’ experience in website operations and content management

• Solid understanding of eCommerce and Channel site operations

• Knowledge of website design and development, best practice UX and design across devices; ideally well versed in the Site Core CMS platform

• Experienced and comfortable working in Google Analytics

• Ability to drive and manage projects

• “Fail fast” mentality; applies a disciplined test and learn approach to new concepts prior to rollout

• Strong execution skills; consistently produce results and meet deadlines

• Excellent interpersonal, organizational, verbal/written presentation skills

• Superior problem solving and analytical skills